How a Virtual Assistant Can Help You Build A LinkedIn Strategy. 

Do you have a specific strategy in place when it comes to
dealing with LinkedIn? It may be correct to say that a lot of small business
owners bypass this social platform altogether, but this is increasingly a
mistake due to the amount of work that the network itself has put in over
recent years. Now it makes a great deal of sense to spend time on building up
your LinkedIn profile and company pages, to say nothing of getting involved
with their Groups feature. Maybe you need to have a detailed discussion with
your virtual assistant who can operate your LinkedIn profile daily.

Even if you have a LinkedIn presence, how “fresh” is it?
Just take a look at your profile for example. How up-to-date is that
photograph? It’s incredible how many people use a relatively low-quality picture
that they just happened to have in a folder somewhere. It shouldn’t be understated
how important that first impression is and in this case your photograph needs
to be professionally composed and produced and show you in the best light
possible. If you are going to use LinkedIn to its fullest extent and are the
type of person to attend industry conferences, meetings or events then you want
to be instantly recognisable. Of course, you don’t have the time to talk to
every single person at such an event, but what if that potentially lucrative
contact happens to recognise you from the far corner of the room? Now you will
see just how important it was to update that photograph, after all.

Nothing stands still in life in general or in your business
world. Why is it, therefore, that people tend to leave their profile “as is”
for an extended period of time? LinkedIn itself has made some changes to the
makeup of the personal and company pages, and you should work with your virtual
assistant to ensure that your profile is adequately optimised today.

You may well find that you can use some good industry
buzzwords within the body of your profile to make yourself appear more relevant
within your industry. Don’t be afraid to blow your own trumpet here and
remember that your updates will be shared with the networks you belong to, so
long as your virtual assistant has enabled the appropriate setting within your
profile details.

We all know how important keywords are in our online world.
Do you have the right keyword phrases in your profile summary? Have a good look
at your skill set as itemised in LinkedIn. Are you missing out on search
exposure because you have less than a comprehensive set of skills listed? Keep
updating your profile headline often, and you will find that you have more and
more visitors to your profile; this can only be potentially lucrative in the
long run.

LinkedIn is part of a network of sites that your virtual
assistant must maintain for you including of course your blog and your website.
By keeping up to date, fresh and relevant within LinkedIn, you will be able to
grow your network, enhance your visibility and drive traffic to your commercial
sites.